To celebrate Malaysia’s iconic “Tarik” and showcase its culture, we crafted the world’s longest leporello magazine, earning a Guinness World Record that shook up the coffee scene!
Teaming up with Prof. Harmandar Singh and Marketing Magazine, we produced this groundbreaking leporello packed with engaging local content and coffee insights, which we then distributed to 3,000 marketers and partners.
The campaign earned us the title of ‘World’s Longest Magazine’ and drove a 21.4% growth in sales—the highest in the past 3 years! It garnered over RM 3.5 million in PR value across 150 publications and reached 5 million people. Wonda’s bold move not only set records but also firmly positioned it as a true Malaysian original.
