Wonda Coffee joined forces with the Football Association of Malaysia (FAM) to fire up Malaysians’ passion for Harimau Malaya. As the first coffee brand to support the national team, Wonda aimed to fuel fans’ excitement and boost sales of its Wonda Extra Shot variant.

The campaign came to life with Harimau Malaya-themed Wonda cans, exclusive jersey giveaways at matches, and meet-and-greet events with football stars like Safawi Rasid and Lee Tuck. We also delivered Wonda x FAM care packages to the media, while fans scored exclusive deals through our Merdeka Pesta Bola promotion. We even got people talking with an Instagram takeover and media drops to spread the hype.

The campaign surpassed expectations, driving a 21.4% sales uplift and double-digit growth for Wonda Extra Shot distribution. We also generated RM1.8 million in PR value, 103 media titles, and a significant rise in brand awareness and loyalty!