Oyen made waves in Malaysia’s insurance scene by re-launching the first-ever non-pedigree pet insurance, tapping into a massive market of Gen Z and Millennial pet owners. The campaign brought pet insurance into the digital era, making it more fun and accessible. With this move, Oyen set a new standard for how pet insurance is perceived and delivered.

It all started with a pet-first press conference, sparking crucial conversations about the need for pet insurance. With media buzz, influencer collaborations, and clever storytelling, Oyen nailed the approach: pet insurance doesn’t have to be ‘ruff’.

The campaign delivered results beyond expectations. Oyen earned RM5.3 million in organic PR value, secured 63 articles, doubled its traffic, and saw a 15% jump in social engagement. Lead conversions? They doubled too, establishing Oyen’s strong position in the digital pet insurance space—’paws’ down.