Drypers had always highlighted the heartwarming side of parenthood but was ready to shake things up. We jumped at the chance, taking full creative control and leading the charge for its first-ever brand film.

We zeroed in on parents’ biggest worry: wetness from leaky diapers. Our concept? Turning wetness into a villain armed with water guns, battling Super Parents equipped with Drypers. Diaper throws, nunchucks, and shields transformed the story into a fun, comic book-inspired adventure, brought to life with epic special effects. The line “Super Kering dan Serasi Tahap Drypers” nailed the message.

The outcome was a boundary-pushing film that shattered conventions, racking up 1.7M views on YouTube and 6.8M on Facebook, firmly establishing Drypers as the ultimate defence against wetness.