Wonda marked its 10th anniversary with an electrifying campaign that took consumers on an unforgettable sensory ride! We celebrated a decade of great taste while connecting with our on-the-go audience through a vibrant mix of sights, sounds, and scents, resulting in a 14% boost in convenience retail sales.

How did we pull this off? With 300 Grab cars buzzing around town, immersive train experiences, and eye-catching 3D can displays, we made sure Wonda was the talk of the town. Engaging KOL collaborations brought the fresh packaging to life, proving that while Wonda may look new, it still delivers that just-brewed flavour we all love!

Wonda Coffee sales grew by 6.8% in volume and 8.8% in value, along with an impressive RM700k in PR value! Plus, there was a surge in brand awareness of 7%, setting the stage for Wonda’s exciting future!