Eye Mo, a heritage brand trusted by Malaysians for nearly 50 years, had lost its market presence after a 4-year hiatus. Consumers were left confused, often ending up with lookalike products. Our mission? Clear up the confusion and remind everyone to ask for the real Eye Mo (the one they’ve always known).

We tapped popular comedian Luqman Podolski to star in a playful campaign that got Malaysians talking. With his signature humour and spot-on delivery, the message was crystal clear: Don’t settle for anything less—Get Eye Mo, The Real Thing! Through hilarious skits on YouTube and social platforms, Luqman drove home the importance of choosing the genuine product.

The campaign delivered big results: 53 million impressions, 10.7 million views, and a 25% jump in sales. Eye Mo firmly reestablished itself as the trusted brand, ensuring Malaysians ask for Eye Mo and get the real deal every time!