Balancing consumer cravings, economic constraints, and fierce competition, Nando’s faced a spicy challenge launching new flavours during CNY. Enter Pineapple PERi-PERi–Nando’s, nailing the “flavour first, heat second” promise and turning heads.

We tapped into the festive spirit with “ONG LAI,” which translates to the welcoming of wealth in Hokkien, creating buzz both in-store and out-of-store. This strategy drove a sizzling 74% sales contribution, sparked positive social media buzz, and even saw 61 influencers posting about it!

The results speak for themselves: We reached half of Malaysians with 30.3 million impressions and achieved an impressive PR ROI of 82.65%. With RM 500k in PR value and both buzz score and ad awareness up, we’ve set a new bar for flavour excitement!