Samsonite, known for innovation and quality in luggage, set out to become the world’s most sustainable lifestyle and travel brand. We led the charge, teaming up with WWF and UPCYCLED by FE to usher in a new era of eco-friendly travel.

Through these forward-thinking partnerships, we sparked excitement among adventurers and aspirational individuals. Over 25 diverse influencers brought our trade-in programme to life, reaching more than a million potential customers and building a vibrant, eco-conscious community.

The results were impressive: a 13.8% rise in sales, 11.4% growth in transactions, and a 2% boost in order value. The campaign earned RM1.468 million in PR coverage, boosted sales revenue by 65%, and even grew followers on Instagram and Facebook by 80%!