Goodday KidSTART is a stroke of innovation, empowering kids to pitch their business ideas and compete for funding to make their dreams a reality. Our message was implicit but clear: smart, strong kids are raised on good milk.
Our PR efforts ignited excitement with school events that created buzz and spurred engagement. From 340 submissions, we selected 20 kids for an exhilarating two-day business bootcamp, culminating in high-stakes pitches.
The results were astounding! We earned a spot in the Malaysian Book of Records as the largest Kidpreneur programme, racked up over 3 million video views, and reached 5 million parents and kids. With 90% parental approval, we achieved an 80% boost in brand preference and consideration and a 70% rise in brand advocacy.
