In a sea of over 200 malls in Klang Valley, The Exchange TRX has burst onto the scene, transforming the retail landscape into a vibrant lifestyle hub. With a mix of innovative experiences and curated events, we sparked urgency and FOMO, drawing 5.5 million visitors in just the first month!

The campaign leveraged digital and DOOH ads around Klang Valley, created urgency through strategic KOL collaborations, and used print ads to further boost The Exchange TRX’s image, elevating it from just a usual mall to the ultimate lifestyle destination.

Outpacing Pavilion KL and Sunway Pyramid, The Exchange TRX reached 20 million people, generated over 14 million video views, drove 760,000 website clicks, and sparked 200,000 social media interactions. Well, what can we say? We didn’t just meet expectations—we shattered them.