Atlas Vending made waves in Malaysia’s vending scene by launching the RM1 Thirst Quenchers Campaign, aimed at uplifting communities in need. Partnering with the Ministry of Economy, we set out to provide affordable beverages to low-income households, showcasing our commitment to inclusivity and social responsibility.

Our creative approach turned vending machines into beacons of hope, offering drinks for just RM1. We placed 3,210 machines in areas where support was needed most, featuring popular beverages like LaBoost, Revive, and Pepsi Black. The launch at KL Sentral generated a buzz, capturing significant media attention.

As a result, the campaign reached over 15 million Malaysians, sparked a 39% rise in inquiries about the IPR programme, and boosted registrations by 24%. Atlas Vending’s footprint expanded by 30%, demonstrating our dedication to making a difference in people’s lives.