Facing a sales slump, CALPIS, a leading cultured milk yoghurt brand, teamed up with Aina Sabrina, an A.I. influencer who perfectly matched the brand’s fun and youthful vibe. The campaign soared to success, earning two Malaysia Book of Records titles!
The initiative spanned digital and traditional platforms, featuring a unique TV commercial, a playful news-style video, engaging radio segments, dynamic social media content, and striking OOH ads.
The results? CALPIS achieved record titles for the first A.I. radio DJ as a brand ambassador and the first A.I. radio DJ overall. CALPIS Chewy Grape outpaced Yakult sixfold in convenience retail, drove 16% brand growth, and garnered over 1.1 million social media impressions, 1.2 million video views, and RM5 million in PR coverage.
