Drypers joined forces with Cocomelon in an epic campaign that blended fun with product education. The goal? To showcase Drypers’ 6 AbsorbDRY Layers™ while boosting Drypers Baby Club membership and driving brand loyalty. This historic partnership spanned three immersive weeks, offering four unique journeys that combined entertainment, education, and product discovery.

The magic lay in the experience—AR games, live streams, and product demos brought Drypers’ promise of comfort and dryness to life in ways families hadn’t seen before. This innovative approach kept parents and children engaged, building a stronger connection with the brand and creating a new way for families to bond while discovering Drypers.

The campaign was a major win for Drypers. With a bounce rate of just 0.91%, Baby Club membership up 16%, social mentions rising by 22%, and volume share increasing by 1.4%, the campaign elevated brand equity and left a lasting impact on both parents and the digital space.