Wonda Coffee and Lipton brewed excitement for Gen Y and Gen Z by launching a playful twist on the beloved “Cham” drink. This fun-filled campaign invited consumers to mix Wonda Coffee with Lipton Milk Tea, celebrating connection on Valentine’s Day and adding a dash of creativity to their sipping experience.

The concept was brilliantly simple: grab both drinks, mix them to create “Cham,” and fill out a questionnaire for a chance to win curated dates with Lunch Actually. This fresh approach sparked curiosity and brought people together.

The results were spectacular, reaching over 5 million people at an impressively low cost per reach. We garnered over 3 million influencer impressions, with engagement rates soaring 10% above expectations! Sales for Lipton Milk Tea jumped 11.4%, while Wonda Extra Presso rose 7.8%, opening doors for new opportunities ahead!