Mountain Dew’s “Dew It Real” Challenge took gaming to a whole new level. By transforming a digital experience into real-life thrills, Mountain Dew reignited the excitement of adventure and connected with its gaming audience in fresh, unforgettable ways.

The campaign brought PUBG Mobile’s virtual world to life through nationwide paintball tournaments, a treasure hunt, and a roving truck experience, blending adrenaline with the Dew spirit. Two Guinness World Records were set, including “Most People Shooting Paintballs Simultaneously” and “Largest Paintball Word,” while participants engaged in epic challenges across Malaysia.

The results were explosive—30% sales growth, over RM3.7 million in PR value, and 6 million+ participants. With massive media coverage and skyrocketing brand awareness, the campaign proved that Dew knows how to keep things real, both on-screen and off!