Hong Leong MSIG Takaful Berhad (HLM Takaful) is kicking off the 2024/2025 Malaysian Football League (MFL) season with a bang! This game-changing partnership isn’t just about football — it’s about promoting healthier lifestyles and financial protection for Malaysians.

With stadium activations and exciting events lined up, HLM Takaful is set to make waves, boost its brand presence, and raise awareness about family takaful products. It’s all part of their mission to grow their customer base while driving Environmental, Social, and Governance (ESG) initiatives.

CIMB Group Holdings Berhad spiced up the football scene in 2020 as the Title Sponsor of Liga Super Malaysia and Piala Sumbangsih, and as the Official Bank of the Malaysian Football League. The league's new name, “CIMB Liga Super Malaysia,” marked CIMB’s debut in national league sponsorship!

This dynamic partnership amped up the excitement for Malaysia’s 20 million football fans with exclusive deals and thrilling fan-engagement activities. CIMB's support shone through with stars like Safee Sali and Brendan Gan, and by nurturing young talent through the CIMB Foundation.

Official Restaurant of The Malaysian Football League

We brought football stars Safee Sali and Zaquan Adha on board for a dynamic six-month campaign promoting Perodua Bezza. Our team selected these football icons, crafted engaging content, and handled all logistics — from transport and accommodations to video and photoshoot productions.

The campaign vividly showcased the Bezza’s features through compelling storytelling, dramatically boosting Perodua's connection with sports enthusiasts and elevating brand visibility across multiple platforms!

We partnered with Adidas Body Care for the Piala Malaysia 2019 Final, transforming their sponsorship into an impactful brand experience that had fans buzzing.

Nearly 100 micro-KOLs shared event highlights, and in-store ADIPURE activations gave fans the chance to win an exclusive Piala Malaysia viewing experience with Adidas Body Care. From pre-game excitement to post-game celebrations, we created an unforgettable journey!

Ampersand Sports secured Shopee as the title sponsor for the 2018 and 2019 Piala FA tournaments, boosting Shopee's brand visibility. We led strategic negotiations, optimised match activations, and managed ticketing logistics, including a successful Buy 1 Free 1 campaign.

The results were impressive: over RM 7 million in annual media coverage, 100% above-target ticket sales each year, a 30% increase in male traffic, a 25% boost in brand recall among fans, a 33% rise in brand favourability among Malay adults aged 21 to 34, and impactful soccer clinics for over 500 kids!