Amidst the Covid-19 lockdown, we brought Tokyo’s iconic Ginza Street to life with a virtual world where users could explore, interact with Shiseido products, play games, and even shop. This innovative idea earned 16 awards and was implemented across 17 countries in Europe!

Shiseido wanted to launch Ultimune like never before, so we built a fully immersive digital Ginza Street featuring 7 VR levels that drew consumers into Shiseido’s world, where they could dive into its beauty secrets, history, and more.

It’s no surprise we reached over 1 million high-value consumers, exceeded sampling targets by 10%, and boosted e-commerce sales by 15%. With 100,000 active users and RM150,000 in PR value, Shiseido’s VR world became a global sensation in digital marketing.