“Humans might be made from stardust, but brands are made by memories.” – Jenni Romaniuk, Ehrenberg-Bass Institute
Most consumer decisions are memory based.
These decisions don’t not really happen when they are exposed to ads.
“Humans might be made from stardust, but brands are made by memories.” – Jenni Romaniuk, Ehrenberg-Bass Institute
Most consumer decisions are memory based.
These decisions don’t not really happen when they are exposed to ads.