THE ROLE OF MEMORY

Intelligence

Here, we're peeling back the layers to share not only knowledge but also the sparks that light up industry wisdom. From the intricacies of strategy to the art of storytelling, this is where we lift the curtain on what makes our world tick.

“Humans might be made from stardust, but brands are made by memories.” – Jenni Romaniuk, Ehrenberg-Bass Institute

Most consumer decisions are memory based.  

These decisions don’t not really happen when they are exposed to ads.

You Might Like

YOU MIGHT LIKE

FB

IG

LI