A.I. IN MARKETING: ONE SIZE DOESN’T FIT ALL

Intelligence

Here, we're peeling back the layers to share not only knowledge but also the sparks that light up industry wisdom. From the intricacies of strategy to the art of storytelling, this is where we lift the curtain on what makes our world tick.

Retailers and brands across Asia are embracing A.I. at an unprecedented speed, and this is leading to improved customer experiences and increased sales.

A recent survey conducted by Forrester on behalf of Appier revealed that 56 percent of respondents from the retail sector in Asia Pacific have either implemented, or are expanding their A.I.-oriented initiatives.

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