Goodday: Largest Kidpreneur Programme
Goodday KidSTART is a stroke of innovation, empowering kids to pitch their business ideas and compete for funding to make their dreams a reality. Our message was implicit but clear: smart, strong kids are raised on good milk.
Our PR efforts ignited excitement with school events that created buzz and spurred engagement. From 340 submissions, we selected 20 kids for an exhilarating two-day business bootcamp, culminating in high-stakes pitches.
Nando’s: Pineapple ONG LAI
Balancing consumer cravings, economic constraints, and fierce competition, Nando’s faced a spicy challenge launching new flavours during CNY. Enter Pineapple PERi-PERi–Nando’s, nailing the “flavour first, heat second” promise and turning heads.
We tapped into the festive spirit with “ONG LAI,” which translates to the welcoming of wealth in Hokkien, creating buzz both in-store and out-of-store. This strategy drove a sizzling 74% sales contribution, sparked positive social media buzz, and even saw 61 influencers posting about it!
TRX: “Get Famous, Fast!” Mall Launch
In a sea of over 200 malls in Klang Valley, The Exchange TRX has burst onto the scene, transforming the retail landscape into a vibrant lifestyle hub. With a mix of innovative experiences and curated events, we sparked urgency and FOMO, drawing 5.5 million visitors in just the first month!
The campaign leveraged digital and DOOH ads around Klang Valley, created urgency through strategic KOL collaborations, and used print ads to further boost The Exchange TRX’s image, elevating it from just a usual mall to the ultimate lifestyle destination.
Allianz: Rate Us 10
Allianz redefines the game by focusing on what many insurance providers often overlook: genuine human compassion and care. The campaign captured the heartfelt support Allianz’s employees offer, weaving four touching stories into one powerful narrative.
We brought the emotional complexities of insurance claims to life, highlighting the genuine empathy of Allianz’s staff. This was amplified through targeted mobile marketing and social media. To deepen the connection, we rocked the stage with a Faizal Tahir concert, reinforcing Allianz’s 10/10 commitment to exceptional service.
Wonda: World’s Longest Kopi Tarik Magazine
To celebrate Malaysia’s iconic “Tarik” and showcase its culture, we crafted the world’s longest leporello magazine, earning a Guinness World Record that shook up the coffee scene!
Teaming up with Prof. Harmandar Singh and Marketing Magazine, we produced this groundbreaking leporello packed with engaging local content and coffee insights, which we then distributed to 3,000 marketers and partners.
CALPIS: First A.I. Radio DJ
Facing a sales slump, CALPIS, a leading cultured milk yoghurt brand, teamed up with Aina Sabrina, an A.I. influencer who perfectly matched the brand’s fun and youthful vibe. The campaign soared to success, earning two Malaysia Book of Records titles!
The initiative spanned digital and traditional platforms, featuring a unique TV commercial, a playful news-style video, engaging radio segments, dynamic social media content, and striking OOH ads.
