Samsonite: Luggage Trade In
Samsonite, known for innovation and quality in luggage, set out to become the world’s most sustainable lifestyle and travel brand. We led the charge, teaming up with WWF and UPCYCLED by FE to usher in a new era of eco-friendly travel.
Through these forward-thinking partnerships, we sparked excitement among adventurers and aspirational individuals. Over 25 diverse influencers brought our trade-in programme to life, reaching more than a million potential customers and building a vibrant, eco-conscious community.
Goodday: Largest Kidpreneur Programme
Goodday KidSTART is a stroke of innovation, empowering kids to pitch their business ideas and compete for funding to make their dreams a reality. Our message was implicit but clear: smart, strong kids are raised on good milk.
Our PR efforts ignited excitement with school events that created buzz and spurred engagement. From 340 submissions, we selected 20 kids for an exhilarating two-day business bootcamp, culminating in high-stakes pitches.
TENAcity: A Band Championing Active Ageing
Instead of framing ageing as a reason to withdraw, TENA flipped the script with TENAcity, a band of tenacious spirits aged 50 and above.
Our journey began with a nationwide quest for veteran musicians, bringing together a band of seniors who rocked stages across Malaysia with their fiery performances. From ideation to recruitment, social media communications to event execution, we handled it all!
Nando’s: Pineapple ONG LAI
Balancing consumer cravings, economic constraints, and fierce competition, Nando’s faced a spicy challenge launching new flavours during CNY. Enter Pineapple PERi-PERi–Nando’s, nailing the “flavour first, heat second” promise and turning heads.
We tapped into the festive spirit with “ONG LAI,” which translates to the welcoming of wealth in Hokkien, creating buzz both in-store and out-of-store. This strategy drove a sizzling 74% sales contribution, sparked positive social media buzz, and even saw 61 influencers posting about it!
TRX: “Get Famous, Fast!” Mall Launch
In a sea of over 200 malls in Klang Valley, The Exchange TRX has burst onto the scene, transforming the retail landscape into a vibrant lifestyle hub. With a mix of innovative experiences and curated events, we sparked urgency and FOMO, drawing 5.5 million visitors in just the first month!
The campaign leveraged digital and DOOH ads around Klang Valley, created urgency through strategic KOL collaborations, and used print ads to further boost The Exchange TRX’s image, elevating it from just a usual mall to the ultimate lifestyle destination.
Allianz: Rate Us 10
Allianz redefines the game by focusing on what many insurance providers often overlook: genuine human compassion and care. The campaign captured the heartfelt support Allianz’s employees offer, weaving four touching stories into one powerful narrative.
We brought the emotional complexities of insurance claims to life, highlighting the genuine empathy of Allianz’s staff. This was amplified through targeted mobile marketing and social media. To deepen the connection, we rocked the stage with a Faizal Tahir concert, reinforcing Allianz’s 10/10 commitment to exceptional service.
