Samsonite: Luggage Trade In
Samsonite, known for innovation and quality in luggage, set out to become the world’s most sustainable lifestyle and travel brand. We led the charge, teaming up with WWF and UPCYCLED by FE to usher in a new era of eco-friendly travel.
Through these forward-thinking partnerships, we sparked excitement among adventurers and aspirational individuals. Over 25 diverse influencers brought our trade-in programme to life, reaching more than a million potential customers and building a vibrant, eco-conscious community.
Goodday: Largest Kidpreneur Programme
Goodday KidSTART is a stroke of innovation, empowering kids to pitch their business ideas and compete for funding to make their dreams a reality. Our message was implicit but clear: smart, strong kids are raised on good milk.
Our PR efforts ignited excitement with school events that created buzz and spurred engagement. From 340 submissions, we selected 20 kids for an exhilarating two-day business bootcamp, culminating in high-stakes pitches.
TENAcity: A Band Championing Active Ageing
Instead of framing ageing as a reason to withdraw, TENA flipped the script with TENAcity, a band of tenacious spirits aged 50 and above.
Our journey began with a nationwide quest for veteran musicians, bringing together a band of seniors who rocked stages across Malaysia with their fiery performances. From ideation to recruitment, social media communications to event execution, we handled it all!
Nando’s: Pineapple ONG LAI
Balancing consumer cravings, economic constraints, and fierce competition, Nando’s faced a spicy challenge launching new flavours during CNY. Enter Pineapple PERi-PERi–Nando’s, nailing the “flavour first, heat second” promise and turning heads.
We tapped into the festive spirit with “ONG LAI,” which translates to the welcoming of wealth in Hokkien, creating buzz both in-store and out-of-store. This strategy drove a sizzling 74% sales contribution, sparked positive social media buzz, and even saw 61 influencers posting about it!
CALPIS: First A.I. Radio DJ
Facing a sales slump, CALPIS, a leading cultured milk yoghurt brand, teamed up with Aina Sabrina, an A.I. influencer who perfectly matched the brand’s fun and youthful vibe. The campaign soared to success, earning two Malaysia Book of Records titles!
The initiative spanned digital and traditional platforms, featuring a unique TV commercial, a playful news-style video, engaging radio segments, dynamic social media content, and striking OOH ads.
