What we've done
Shiseido: Tokyo Ginza Street VR World
Amidst the Covid-19 lockdown, we brought Tokyo’s iconic Ginza Street to life with a virtual world where users could explore, interact with Shiseido products, play games, and even shop. This innovative idea earned 16 awards and was implemented across 17 countries in Europe!
TRX: “Get Famous, Fast!” Mall Launch
In a sea of over 200 malls in Klang Valley, The Exchange TRX has burst onto the scene, transforming the retail landscape into a vibrant lifestyle hub. With a mix of innovative experiences and curated events, we sparked urgency and FOMO, drawing 5.5 million visitors in just the first month!
The campaign leveraged digital and DOOH ads around Klang Valley, created urgency through strategic KOL collaborations, and used print ads to further boost The Exchange TRX’s image, elevating it from just a usual mall to the ultimate lifestyle destination.
Allianz: Rate Us 10
Allianz redefines the game by focusing on what many insurance providers often overlook: genuine human compassion and care. The campaign captured the heartfelt support Allianz’s employees offer, weaving four touching stories into one powerful narrative.
We brought the emotional complexities of insurance claims to life, highlighting the genuine empathy of Allianz’s staff. This was amplified through targeted mobile marketing and social media. To deepen the connection, we rocked the stage with a Faizal Tahir concert, reinforcing Allianz’s 10/10 commitment to exceptional service.
Wonda: World’s Longest Kopi Tarik Magazine
To celebrate Malaysia’s iconic “Tarik” and showcase its culture, we crafted the world’s longest leporello magazine, earning a Guinness World Record that shook up the coffee scene!
Teaming up with Prof. Harmandar Singh and Marketing Magazine, we produced this groundbreaking leporello packed with engaging local content and coffee insights, which we then distributed to 3,000 marketers and partners.
Enfagrow: A.I. Mother’s Day Song
A+ Mums Raise A+ Kids! To celebrate maternal love, Enfagrow created a memorable A.I.-generated song from children’s voices, capturing pure love in a unique way. The result? A record-breaking achievement in the Malaysia Book of Records.
Using cutting-edge A.I., we invited mothers to share their children’s voices and clips. With Elevenlabs for speech synthesis and Suno AI for music creation, we transformed giggles, babbles, and laughter into a heartwarming song for mothers everywhere.
CALPIS: First A.I. Radio DJ
Facing a sales slump, CALPIS, a leading cultured milk yoghurt brand, teamed up with Aina Sabrina, an A.I. influencer who perfectly matched the brand’s fun and youthful vibe. The campaign soared to success, earning two Malaysia Book of Records titles!
The initiative spanned digital and traditional platforms, featuring a unique TV commercial, a playful news-style video, engaging radio segments, dynamic social media content, and striking OOH ads.
A selection of the good stuff
