We partnered with Adidas Body Care for the Piala Malaysia 2019 Final, transforming their sponsorship into an impactful brand experience that had fans buzzing.
Nearly 100 micro-KOLs shared event highlights, and in-store ADIPURE activations gave fans the chance to win an exclusive Piala Malaysia viewing experience with Adidas Body Care. From pre-game excitement to post-game celebrations, we created an unforgettable journey!
Success was undeniable, with 32k likes, 11.09% engagement, and a reach of 751,830. We also saw over 2,000 fans flock to the Adidas booth, completing 852 surveys in just one day! Both Adipower and Climacool saw impressive growth compared to last year, proving the campaign’s massive impact.
