CIMB Group Holdings Berhad spiced up the football scene in 2020 as the Title Sponsor of Liga Super Malaysia and Piala Sumbangsih, and as the Official Bank of the Malaysian Football League. The league’s new name, “CIMB Liga Super Malaysia,” marked CIMB’s debut in national league sponsorship!
This dynamic partnership amped up the excitement for Malaysia’s 20 million football fans with exclusive deals and thrilling fan-engagement activities. CIMB’s support shone through with stars like Safee Sali and Brendan Gan, and by nurturing young talent through the CIMB Foundation.
The impact? A standout sponsorship that delivered unforgettable experiences and deepened CIMB’s bond with fans and customers.
