Ampersand Sports secured Shopee as the title sponsor for the 2018 and 2019 Piala FA tournaments, boosting Shopee’s brand visibility. We led strategic negotiations, optimised match activations, and managed ticketing logistics, including a successful Buy 1 Free 1 campaign.
The results were impressive: over RM 7 million in annual media coverage, 100% above-target ticket sales each year, a 30% increase in male traffic, a 25% boost in brand recall among fans, a 33% rise in brand favourability among Malay adults aged 21 to 34, and impactful soccer clinics for over 500 kids!
