Goodday: Largest Kidpreneur Programme
Goodday KidSTART is a stroke of innovation, empowering kids to pitch their business ideas and compete for funding to make their dreams a reality. Our message was implicit but clear: smart, strong kids are raised on good milk.
Our PR efforts ignited excitement with school events that created buzz and spurred engagement. From 340 submissions, we selected 20 kids for an exhilarating two-day business bootcamp, culminating in high-stakes pitches.
TENAcity: A Band Championing Active Ageing
Instead of framing ageing as a reason to withdraw, TENA flipped the script with TENAcity, a band of tenacious spirits aged 50 and above.
Our journey began with a nationwide quest for veteran musicians, bringing together a band of seniors who rocked stages across Malaysia with their fiery performances. From ideation to recruitment, social media communications to event execution, we handled it all!
Allianz: Rate Us 10
Allianz redefines the game by focusing on what many insurance providers often overlook: genuine human compassion and care. The campaign captured the heartfelt support Allianz’s employees offer, weaving four touching stories into one powerful narrative.
We brought the emotional complexities of insurance claims to life, highlighting the genuine empathy of Allianz’s staff. This was amplified through targeted mobile marketing and social media. To deepen the connection, we rocked the stage with a Faizal Tahir concert, reinforcing Allianz’s 10/10 commitment to exceptional service.
Enfagrow: A.I. Mother’s Day Song
A+ Mums Raise A+ Kids! To celebrate maternal love, Enfagrow created a memorable A.I.-generated song from children’s voices, capturing pure love in a unique way. The result? A record-breaking achievement in the Malaysia Book of Records.
Using cutting-edge A.I., we invited mothers to share their children’s voices and clips. With Elevenlabs for speech synthesis and Suno AI for music creation, we transformed giggles, babbles, and laughter into a heartwarming song for mothers everywhere.
CALPIS: First A.I. Radio DJ
Facing a sales slump, CALPIS, a leading cultured milk yoghurt brand, teamed up with Aina Sabrina, an A.I. influencer who perfectly matched the brand’s fun and youthful vibe. The campaign soared to success, earning two Malaysia Book of Records titles!
The initiative spanned digital and traditional platforms, featuring a unique TV commercial, a playful news-style video, engaging radio segments, dynamic social media content, and striking OOH ads.
Shiseido: Tokyo Ginza Street VR World
Amidst the Covid-19 lockdown, we brought Tokyo’s iconic Ginza Street to life with a virtual world where users could explore, interact with Shiseido products, play games, and even shop. This innovative idea earned 16 awards and was implemented across 17 countries in Europe!
