Intelligence
ONE SIZE DOESN’T FIT ALL
Retailers and brands across Asia are embracing A.I. at an unprecedented speed, and this is leading to improved customer experiences and increased sales.
A recent survey conducted by Forrester on behalf of Appier revealed that 56 percent of respondents from the retail sector in Asia Pacific have either implemented, or are expanding their A.I.-oriented initiatives.
Southeast Asia is fast emerging onto the global scene as the latest Asian cultural exporter.
In recent years, we have seen Filipino pop group SB19 become the first Southeast Asian act to be nominated for a Billboard Music Award and the first act to break Korean band BTS’s record on the Billboard Hot Trending Songs Chart.
With the festive season drawing to a close, an interesting trend has emerged in the online shopping landscape.
Almost half of shoppers buy from an online retailer in another country once a month, and 16% once a week or more often. While consumers are purchasing more frequently from domestic retailers, there is a clear demand for goods from other countries.
Living in multicultural Kuala Lumpur has given me an immersive view of how Diwali provides a perfect platform for the Indian-origin community to exercise its cultural and commercial heft. It is also interesting to see how festive preparations are similar and different across nations, and the manner in which multiculturalism is embraced.
Generations of marketers and brand builders have been taught and trained to identify, characterise and then target the individual consumer.
This has been amplified in the age of personalisation, where the interests and behaviours of the individual determine where ads should be placed, and which personal motivation must be leveraged.
A selection of the good stuff
